You may not need one yet. A Facebook page is free, and if your customers already find you there and you get as much work as you can handle, it might be enough. A website starts to pay when people search for what you do and don't know your name.
What a Facebook page does well
- It is free and takes a few minutes to set up.
- Your existing customers can follow you and see posts.
- People can message you and leave reviews.
What it does badly
- Searches for what you do. Someone searching "plumber in Centurion" or "wedding cake price" is shown websites and Google Maps listings first.
- Finding information. Your prices and opening hours sink under newer posts, and a visitor has to scroll for them.
- Control. Facebook sets the layout and the rules, and it decides who sees your posts. If your account is locked or hacked, your page can go with it.
- Access. Some visitors get interrupted by a request to log in, and not everyone has an account.
A cheaper first step
Before paying for anything, set up a free Google Business Profile. It puts you on Google Maps and in local results. We explain the steps in how to get your business on Google.
When a website is worth paying for
- People ask the same questions all the time, and a page could answer them.
- You work in more than one town and want to be found in each.
- You compete with businesses that have websites.
- You quote for bigger jobs, where customers check you out before they call.
Should I have both?
If you use Facebook, keep it and link it to your website. Post on Facebook for the people who already know you. Keep your prices, services and contact details on the website, where Google and new customers can find them.
If you want to see what yours would look like, we build a free preview from a few questions, and you only pay if you go ahead. Plans start at R599 a month.