Three to five pages is enough for most small businesses. Each page has one job, and a visitor on a phone should find your price and your number without hunting.
The pages you need
- Home. What you do, where you do it, and how to contact you, in the first screen.
- Services or products. What you offer, with prices or a price range. If you do very different things, give each its own page.
- Contact. Phone, WhatsApp, a short form, your area or address, and your hours.
The pages worth adding
- About. Who is behind the business. Use real names and photos.
- FAQ. The questions you answer every week. It saves you time, and people search in questions.
- A page per town, if you work in more than one. Write something true about each town. Copying a page and swapping the name doesn't help.
- Examples of your work, if customers choose you by looking at it.
What needs to be on every page
- A clear heading that says what the page is about.
- A way to contact you: WhatsApp button, phone number or form.
- Text a person can read. A menu or price list locked in a PDF or a photo is hard to read on a phone and hard for Google to use.
What you can skip at the start
- A blog you won't keep up.
- Sliders and animations that slow the site down.
- A logo redesign. Use what you have.
- An online shop, if orders by WhatsApp work for you. Shops are the most expensive kind of site.
The legal parts
If your site collects names or numbers through a form, you need a privacy notice under POPIA. Use it to tell people what you collect and why, and don't add them to a mailing list without asking.
What to have ready before you ask for a quote
- What you do, and the towns you work in.
- Your prices, or how you want to show them.
- A logo if you have one, and your own photos. Phone photos are fine.
- Your domain login, if you already have an address.
How much does it cost?
See what websites cost in South Africa. Our 3-page site is R599 a month or R3 500 once-off plus hosting, and you can see a free preview first.